Product and Brand Assessment

Your product or service offering is really the heart of your Marketing Mix as without a good offering, good customer service, brand, image, or other similar factors, then it’s likely that no matter the pricing, promotion or placement, it will be much harder to acquire customers and in the worst case the business could fail.

If you are looking to start a new business, refresh your current brand, or launch a new product or service then this is a perfect tool for you.

By answering the questions that follow, you will be guided through a process which will highlight areas in which to focus and will develop your brand. We recommend having all key stakeholders in your business fill this out separately after which you can compare answers to reveal any inconsistencies. Brands which have buy-in from all key stakeholders will be more successful.

We are still working on automating the report building for this tool, so in the meantime, once we receive your answers, we will manually assess them before sending you a personalised report with our recommendations.

progress bar

Select the font types

Please select the font types that you like from the below list (select up to 3):

progress bar

Select the colour palette styles

Please select the colour palette styles most suited to your brand (select up to 5 of 18):

progress bar

Select the style that best represents your brand.

Below you will find a mission statement from a fictitious company written in six different styles. Please select the style that best represents your brand.

progress bar

Select the style statements

Please select up to three statements from the list below that best represent your brand:

progress bar
We bring dreams to life. We offer a transformative experience.
We offer wisdom. We embody the pursuit of knowledge.
We offer freedom and child-like happiness. We don’t care for burdens or seriousness.
We are bold and don’t conform to corporate or societal norms. We create our own path.
We like to be light-hearted and sometimes silly. We use humor to deliver our message.
We embody passion, pleasure and sensuality. We encourage indulgence.
We are bold and free and love adventures. We thrive in unchartered territory.
We represent luxury and exclusivity. We value quality over quantity and aren’t marred by price. We are simply the best.
We are compassionate and a source of trust. We aim to nurture and can always be relied upon.
Where there is a challenge, we are the ones to solve it. We rise to any occasion with strength, resilience and skill.
We are relatable to every-one. We keep things simple and are far removed from any pretentiousness.
We can turn something simple into something essential through innovation, imagination and creativity.

Select the personality trait

Please select the personality trait that best represents your brand:

progress bar

Add message and/or existing style guide

Is there anything else you want to add or comment on? Leave a message and we will take note or take action. Lastly, if you have a style guide that you are happy with, please upload it here.

progress bar

Thanks for taking the time to fill out your style preferences

We will now get started on building your preferences profile.
If at any time you want to refresh your style, please let us know.